Tips for Creating a High-Impact 3-Minute HiPitch Video

Now is the time to create your 3-minute HiPitch video and show why your research or innovative work matters. HiPitch is more than a competition—it’s a platform to showcase research, innovation, and entrepreneurial ideas with real-world health care impact.

This page offers tips and best practices to help you craft a compelling pitch and connect your work to meaningful health care decisions.

Purpose

Here are a few tips and tricks to bring Purpose into your 3-minute video:

  • Open with a real scenario, patient story, or clear example of the problem – being mindful of patient privacy laws.
  • Use simple language to define the need you are addressing.
  • Clearly describe who is affected and how.
  • Show what could happen if the problem is ignored.
  • Focus on why this matters right now.

Growth

Tips and tricks to show Growth:

  • Describe why your solution is practical and achievable.
  • Reference preliminary data, literature, or expert insight that supports your idea.
  • Explain how it could scale to more people or settings in the future.
  • Highlight what makes your approach stronger than the status quo.
  • Focus on feasibility — what makes this worth investing time or resources into?

Value

Tips and tricks to highlight Value:

  • Explain who benefits and what improves for them.
  • Show the positive outcomes your idea could create.
  • Illustrate why your solution is better than what exists today.
  • Make the impact concrete: time saved, cost reduced, care improved, outcomes changed.
  • Use relatable examples that show how your idea works in the real world.

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